We focus on learning about you and your business before we start building
Marketing isn’t just a process you run through. And optimization isn’t something you add on to a website.
Without a proper foundational knowledge of your market and your unique place in it, we cannot effectively promote your business.
Our first step is always to ask more questions. It will help us both down the line.
Website development is, in essence, your front counter to deal with visitors online. The process of getting a good functioning website that sells your business is not as difficult as many have made it.
Your website must be fast. Your website must be clear. Your website must answer common questions and explain why your business is the business they are looking for. Your business must connect people to you.
Speed is critical to build from the start
Site plan with map and linking structure
Content that connects you to searches
Technical elements in their proper place
There are as many promotion methods as there are types of businesses. We focus on being seen on the largest, Google Ads, and then focusing where your particular business fits best.
For some businesses this will be Microsoft Ads, or perhaps Facebook. More niche-focused businesses can find success in places like Reddit or Quora. Other, product businesses, do well with display networks or video advertising.
Our job is to help your marketing dollars reach as many of your potential customers as possible.
We help you define your ideal customer
We help you target the right networks
We create ads specifically for the venue
We monitor and track the success of our ads
Once your website is built, and your marketing is running, the real fun begins. Optimization encompasses all aspects of our work, a cycle o continuous improvement.
Your website content will evolve over time to match search intent better. Your ads will be tested and revised to draw more clicks and conversions. And your website itself will develop into a conversion machine.
Constant testing of all aspects, from PPC to SEO to CRO, will help you outpace to competition in any market. This cycle of improvement is the most important part of your online business success.
A/B testing of ads and landing pages
On-site page optimizations for conversion
Website updates to keep pace with standards
Chasing perfection, not Google updates